Our Studio

AMIE is a creative and design studio partnering with emerging and established brands to build value and desirability at every touchpoint. Our practice specializes in strategy, brand identity, creative direction, print, packaging, and a wide range of digital and physical experiences. With an international client list, we design and direct projects across diverse industries, including fashion, art, hospitality, real estate, interiors, wellness, beauty, and lifestyle.

Guided by a focus on luxury and high-end markets, our work blends innovation with timelessness, driven by artful storytelling and attention to the finest details. We approach every project with versatility and holistic vision, ensuring each collaboration is marked by bespoke craftsmanship and end-to-end engagement. With teams in New York City, Austin, and Atlanta, AMIE is led by Victoria Grey McAbee, founder and creative director.